LOOK AT YOUR KETTLE.
Look at your kettle. See the white crust? That's the water you shower in every single day. Around 60% of UK homes have hard water. London, Kent and Essex sit among the hardest in Europe. It strips your skin and dulls your hair, wash after wash. So you blame your genes, your products, yourself. You buy more cream. Nothing ever holds. It was never you. It was always the water.